How To Capture And Keep The Attention Of Your Existing Clients

Modern consumers are fickle. They are constantly in search of the best deals. They also have limited attention spans and extraordinarily high expectations. This is because the web has made it possible for the average buyer to identify the lowest prices and the services and products with the best value within a very limited amount of time. Following are several reasons why high-quality and personable content may be the very best way to capture and keep the attention of your targeted audience.

There are several forms of content that you can use to maintain constant contact with your customer base. Countless social media platforms are available and can be used to update customers are price changes, special discounts, new products and more. While these are viable mediums for maintaining a friendly, trustworthy and personable image, they aren't really structured for giving people the most value for their time.

This is largely due to the fact that social media platforms are structured for micro-posts. A few short phrases may not be sufficient for giving people the information they need. These same posts can be used to include links to larger content, but when people are searching on the go, outbound links are unlikely to be used.

Email transmissions, however, can be used to transmit entire newsletters that people can view, save and reread as they see fit. These are opt-in campaigns for people who want more info on the services or products you supply as well as other industry-specific information that may affect individual buying habits. There are countless benefits that you can gain by opting to build use these tools to build your customer base and deepen your customer relationships.

Foremost among these is the ability to set yourself apart from the competition. Whereas social media posts are between you and the rest of the listening world, these transmissions are a bit more private in nature. This gives you a fairly sheltered platform in which you can try out new marketing tactics without the fear of having your closest competitors immediately follow suit.

There are a number of questions that people will need to have answered before they will be ready to finalize their purchasing decisions. With the right email marketing plan, you can group your message recipients according to the stage of the purchasing process that they are in. This way, you can streamline your messages individually for those who have never bought from you before and for those who need a little encouragement to buy from you again.